You have an idea for a consumer web startup & you..
Sounds like the LaunchBit classroom is for you:
Plus FREE personal online mentorship from experienced web entrepreneurs. If you have any questions, please contact us at hello [at] launchbit [dot] com OR +1-617-826-9766
"An understanding of the tools available to me and the steps necessary to launch an online business."
"You've done a great job in providing really good, practical information."
"Really like the tool suggestions on how to do things better, faster cheaper."
We speak frequently on customer development and Lean Startup techniques including at events held by the following organizations:
Week 1: Online market & competitor research
Week 2: Conducting in-person customer interviews
Week 3: Analyzing customer interviews
Week 4: Building a basic landing page
Week 5: Driving basic traffic to your landing page
Week 6: Analyzing your landing page results
Week 7: Case studies: Building your web prototype
Week 8: Adding analysis tools to your web prototype
Week 9: Analyzing the success of your prototype
Week 10: Next steps beyond your prototype
Jennifer has previously designed graphics and websites for startups, athletes, universities, and orchestras. She holds a B.A. in Chemistry and Physics from Harvard and a PhD in Materials Science & Engineering from MIT.
Having had a previous startup that failed for lack of users, Elizabeth now knows how to get early customers and build for them. She holds a BS in Electrical Engineering from Stanford and an MBA from MIT Sloan.
LaunchBit classroom builds off this introductory talk. We highly recommend going through these slides prior to the start of the class.
Online Lectures: Lectures have no set time. This class has had participants from around the globe -- therefore, each week, we'll be releasing pre-recorded class videos in a private area on launchbit.com. You'll have the entire week to watch them. Each video is no more than 10 minutes and broken down by topic so you can watch the lectures in pieces.
Homework: Each week, we're assign homework directly related to launching your business. Homework will not be graded, but we strongly advise spending a few hours each week on the homework in order to progress your business.
Requirements: We ask that all participants have access to a computer with internet access. To get maximum value out of this class, each participant should have at least one web-based business idea in mind that he/she would like to launch.
Mentorship: All mentorship will be conducted by email. This will allow participants to get personal advice from experienced entrepreneurs.
Time required: We strong recommend having 4 hours per week to commit to this course (inclusive of lecture time).
How is this possible without doing any programming? I'm really scared about coding...
With the invention of easy-to-use third-party tools, it's easy to start testing your web idea without doing any coding. This class is about validating your web business idea, finding your first customers, and getting a sense of your customer acquisition costs.
Will this class help me find developers?
Nope. This class is about validating your web business idea before you build a team of programming talent.
Do you cover outsourcing?
Not really. This course focuses on how you can validate the early stages of your web idea yourself before taking the next step to hire teams of people. However, in the last class, we will briefly cover what to consider in recruiting technical people.
I've heard a little bit about the Lean Startup Model and this sounds similar. Will you cover that?
Yes. This course builds on parts of the Lean Startup Model evangelized by Eric Ries and Steve Blank and focuses on how to practically apply their customer development philosophy in launching your web based business.
What about SEO and SEM and split testing?
Nope, not in this course. You may have read about search engine optimization (SEO), search engine marketing (SEM), and split testing. All of these are important topics for optimizing a site's web traffic. However, this course focuses on how to validate the early stages of your web idea, so that you can figure out whether you should even try to optimize your site.
Are there any face-to-face components?
Nope. We chose this format, so that you can be anywhere in the world and take this class.
What kinds of web business ideas are ok for this class?
We have found that consumer web business ideas work best. Any web idea that involves driving online traffic that you would like to measure its success in some way is fair game. It can even involve offline goods. But if your idea involves selling to large companies (B2B sales), this class is probably not the best fit. Similarly, if your idea is like a social networking site that you're doing for fun and not as a business, this class is also not a good fit.